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There is one pervasive business goal that epitomizes top business mind sets; Positive Cash Flow. With many associated caveats, positive cash flow is pursued through many methods and by many means. We pursue the art of combining successful business methods and avoiding the caveats differentiates positive cash flow models from those that are likely to fail.

Your business has both unique and common aspects with other businesses. Our goal at The PHP Kemist is to learn your business through consultation, to assess all business aspects, and subsequently determine what methods and media can maximize your cash flow potential.

Positive cash flow stems from educated planning, team involvement, marketing expertise, and effective publications. The PHP Kemist provides whole business marketing development based on your business definition, including Graphic Design, Web Development and eCommerce Web Site Design, PHP Web Programming, MySQL Database Programming, Web & Application Security, Search Engine Optimization SEO, and Online Business Marketing.

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Your business is similar to and different from other businesses, creating a unique set of business goals and requirements. As an Online Business, your marketing requirements mandate your goal sets and requirements. Strategizing Online sales and marketing is often successful with a less antiquated "traditional" approach. Marketing your business Online requires new age savvy mind sets with current technology.

Cash flow goals are derived from your Online Business products and services, and how they can be marketed and sold to your customers. The method for connecting your potential Online customers to your eCommerce retail products is the real goal. Traffic tracking and reporting techniques are critical to providing the associative data, which indicates what works and what fails in your business marketing campaigns. Only when you can associate your marketing efforts with real cash flow can you determine where to best spend more money on marketing and where to stop throwing it away marketing funds. Efficient marketing means economic feasibility.

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Marketing media types vary from Online campaigns to physical print and direct marketing. Online businesses can benefit from bulk emailers with Online tracking, direct mail postcards and printed materials, and combinations of print and Online media.

Whichever marketing media choices are selected, you must have tracking systems in place beforehand. Business marketing efforts most often require money and time. When positive cash flow results from effective business marketing, spending more money is advised. However, when cash flow fails you need to know which marketing attempts were at fault, where to change your business marketing tactics, and where to stop wasting money.

Every business marketing pursuit should be well-planned and well-strategized prior to release. Failure to understand and explore marketing goals and effects will inhibit the overall progress of your business marketing. Prediction breeds advantage and success.

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Excellent business marketing starts with excellent planning and quality graphic designs. Your marketing materials must promote your products and services with inspiration that result in customer sales conversions. Underlying each business marketing attempt is The Big Picture of marketing that applies to all campaigns, and affects each campaign component in unison. Bulk emails affect printed postcard mailers, which affect SEO Campaigns, etc.

Increasing traffic and public exposure can attract hackers, so beware your Network Security and PHP Web Application Security before your are scrutinized. Bringing new traffic to your site provides great potential for sales, but the content that traffic experiences must inspire immediate sales. Your inventory management and service capabilities must be prepared for increased demand.

When your marketing approach is ideal for that which you sell and for your ideal customers, you will experience increased sales and increase your cash flow. Be prepared, plan ahead, and integrate your marketing components.

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